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Healthcare Has More Than One Election Day
What political advertising can teach health systems about being present when the patient is ready to choose care.
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About this white paper
Connected television. Direct mail. Digital advertising. Email. Audio. Social. Podcasts. Doorsteps. The same candidate and the same core message appear again and again. Why? Because political campaigns understand something marketers sometimes forget: You cannot introduce yourself once and expect to be remembered when the decision happens.
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