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Platinum Dermatology Case Study

This Platinum Dermatology case-study video describes how the organization worked with Growth Verticals to connect patient acquisition activity with kept appointments. It explains G1’s role in identifying demand for dermatology care, connecting spending to patient visits, and evaluating the long-term value of new patients.

Platinum Dermatology  Case Study
Healthcare Growth

Platinum Dermatology Case Study

This Platinum Dermatology case-study video describes how the organization worked with Growth Verticals to connect patient acquisition activity with kept appointments. It explains G1’s role in identifying demand for dermatology care, connecting spending to patient visits, and evaluating the long-term value of new patients.

Read transcript for Platinum Dermatology Case Study
This is patient acquisition done wrong. And this is what it looks like when you're doing it right. Take one of our partners, Platinum Dermatology. They were spending across channels, generating leads and calls, yet couldn't clearly see which campaigns were driving actual kept appointments. But what happened when they partnered with Growth Verticals? Instead of optimizing for clicks or form fills, they focused on real patient intent. The G1 attribution model connected marketing spend to actual results, identifying patients actively searching for dermatology care within driving distance of their households. More than 4.3 million in-market households were reached, and they could clearly see which campaigns drove real patient visits. New patients became the foundation for long-term value. Not clicks, not calls. Actual kept appointments. Transform your acquisition model with the G1 platform, moving from fragmented marketing to measurable, scalable growth.

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