How the G1 Platform Cut Through the Noise

This is the most competitive marketing period in insurance, where customers are overwhelmed with messaging from every direction. Open enrollment. With a ton of wasted impressions during a time of extreme media saturation with traditional targeting relying on age filters and geography. But the G1 platform uses growth signals to identify households actively researching health insurance in real time. We activated 230,000 targeted households with coordinated ad display and email, all within our privacy-safe environment. And we generated over 1,000 new customers, 3,000 total policy transactions, and $845,000 in coverage using purchasing intent growth signals. Cut through the noise with the G1 platform and activate consumers at the exact moment of decision, with the policy data proving it.