Data Ethics & Privacy

Growth Verticals: Privacy-First, Ethically Sourced, and State-Compliant by Design

Our Promise: Strategic Growth with Trust at the Core

At Growth Verticals, we believe the future of data-driven engagement depends on ethical sourcing, transparent governance, and regulatory alignment. In an era defined by privacy laws, evolving consumer expectations, and the collapse of one-size-fits-all marketing, our platform was engineered with integrity at its foundation.

We don’t just work with data — we steward it.

Ethically Sourced Intent Data

Our audience data is collected directly from publisher websites and is corroborated against opt-in consumer data at the household level. We maintain full transparency and control over how, where, and why data enters our environment.

Privacy-Safe, State-Compliant Activation

In jurisdictions that restrict individual-level segmentation — whether deterministic or inferred — we proactively scrub sensitive fields from our core datasets.
When targeting is permissible, our platform enables precision activation at the household level, aligning with both local laws and ethical best practices.
Our system is built on a “Privacy by Design” architecture, ensuring that compliance is not retrofitted—it’s embedded.

Trust ID: Privacy-Preserving Record Linkage (PPRL)

At the heart of our data integrity framework is Trust ID — our proprietary, privacy-preserving identity layer built on advanced record linkage technology. Trust ID enables:

Cross-channel identity resolution without exposing PII
First-party and third-party data stitching using hashed identifiers
Household-level modeling that respects opt-outs and legal boundaries
Fully aligned with HIPAA, GDPR, CCPA, and state-specific PPRL regulations

With Trust ID, clients can unify their data, unlock insights, and personalize experiences without compromising consumer privacy or regulatory trust.

State-by-State Regulatory Monitoring

We maintain live tracking of state-specific data privacy laws through retained third-party privacy counsel. As the legislative landscape evolves, so do we. This allows your campaigns to stay live, accurate, and compliant — without compromise.

Data That Powers Purposeful Personalization

Every signal we ingest is vetted for accuracy, actionability, and ethical use. Our intent signals, consumer profiles, and omnichannel datasets are connected through our proprietary G1 Platform, which enables:

Real-time modeling and scoring
Household-level audience creation
Retention, upsell, and next-best-action strategies

We don’t bloat profiles. We build clarity, not complexity.

Security You Can Trust

All data processed through Growth Verticals passes through rigorous security protocols, aligned with the latest standards for HIPAA, GDPR, CCPA, and SOC 2. Your data is only used where it’s permitted, only where it’s meaningful, and always under strict controls.

From Compliance to Competitive Edge

Our ethical and compliant foundation is not just about avoiding risk — it’s about enabling growth. By working with clean, verified, and responsibly sourced data, our clients benefit from:

Higher engagement
Lower acquisition cost
Stronger consumer trust

Let’s Grow, Responsibly Together!

For more information on how Growth Verticals powers strategic growth with privacy and ethics at the core, visit www.GrowthVerticals.com or contact us directly at compliance@growthverticals.com.