Your Growth Questions, Answered

Whether you're curious about how Growth Verticals drives measurable business impact or looking to better understand the principles behind sustainable growth, our FAQ section provides clear, concise answers to the most common questions. Explore insights on our platforms, methodologies, industries served, and how we help organizations turn complexity into clarity — and growth into momentum.

Who is Growth Verticals?

Growth Verticals is a strategic growth technology company. Our flagship G1 Platform turns customer data into predictable, profitable growth—through privacy-safe, AI-powered targeting, engagement, and measurement.

How is the G1 Platform different from Salesforce, CDPs, or CRMs?

Unlike legacy systems built for internal data management, G1 is built for growth. It connects identity, engagement, targeting, measurement, and activation across the entire lifecycle—without the limitations of siloed tech.

What are Growth Signals?

Growth Signals are our proprietary, real-time behavioral and life-stage indicators. They help predict when a customer or prospect is most likely to take action, so you can engage with precision—before competitors do.

What industries do you serve?

We’re built for any business that prioritizes secure, personalized growth: healthcare, insurance, financial services, senior markets, and alternative lending, to name a few.

How does Growth Verticals protect data privacy?

Privacy is built into every layer of our technology. We never sell or expose PII. We use privacy-preserving record linkage and HIPAA-compliant data handling across all use cases.

What is Growth Digital Direct?

Growth Digital Direct is our digital-first engagement system. We serve targeted digital ads at the household level and match them directly to outcomes—measuring not just clicks, but actual conversions.

How accurate is your measurement?

We match over 90% of impressions to known households using deterministic identity. From there, we track real transactions, not vanity metrics—making G1 the gold standard in attribution.

What if I already use Salesforce or a CRM?

G1 enhances—not replaces—your existing investments. We enrich your CRM data with actionable signals and add visibility into how media spend and audience behaviors drive actual results.

Can G1 support alternative lending or financial services?

Absolutely. G1 is fully compliant with Fair Lending and can target creditworthy households using non-FCRA, privacy-safe data—unlocking performance marketing for financial institutions.

How do you handle self-reported data?

Self-reported conditions are part of our Growth Identity Graph. When available, they enhance targeting precision—but they also come with higher list value. Your strategist can guide usage.

How fast can I go to market?

With G.H Select and pre-built omnichannel integrations, campaigns can be launched in days, not weeks. Custom queries and integrations are also supported.

Can you track lift and ROI?

Yes. We track campaign performance down to the household level and tie outcomes to spend—so you know exactly what’s working and can refine each time you're in market.

How do I get started?

Start with a discovery session with one of our strategists. We’ll review your data assets, goals, and priorities—and craft a roadmap to scalable, compliant growth.

Who do I contact for technical or strategic support?

Every client is assigned a dedicated Lead Strategist backed by data science, modeling, and analytics teams. You’re not alone—we build together.